stronger hair.F O R M U L A
Damage & Repair

Moisture, protein or bond repair?

Choose by the problem you can describe: manageability, surface feel or chemical damage. Product categories overlap and none guarantees a permanent reset.

Who this is for: Anyone comparing masks, protein treatments and bond-building products.

Understand the concern

Conditioning aims to improve how the fibre feels and behaves. Protein-containing and bond-marketed treatments can form part of that routine, but a category name alone does not demonstrate a result. Ask about the finished product’s instructions and supporting tests rather than treating all “repair” labels as interchangeable.

Practical steps

  1. Identify your main complaint: tangling, stiffness, snapping or roughness after processing.
  2. Try a suitable conditioner as a baseline before layering several intensive treatments.
  3. If adding a specialist product, follow its timing and keep notes about detangling and breakage.

Expectations and common mistakes

A stiff feel does not by itself diagnose “protein overload”, and stretch tests at home cannot prescribe a treatment. More treatments are not automatically better.

Sources and further reading

Next useful reading