stronger hair.F O R M U L A
Damage & Repair

How to care for bleached and coloured hair

Prioritise careful handling and a conditioning routine you can repeat. Consider further processing decisions as part of care, not just aftercare products.

Who this is for: Anyone managing roughness or breakage after colour or lightening.

Understand the concern

Colour maintenance and avoiding additional fibre damage are related but different goals. A toning product changes appearance; that does not establish that it repairs damage. Bring a clear history of previous services to your stylist before another chemical treatment.

Practical steps

  1. Keep a record of colour, bleach and straightening services, including home products.
  2. Assess whether washing, detangling or heat technique is the step causing the most difficulty.
  3. Discuss changes to the next salon service rather than expecting a mask to compensate for repeated processing.

Expectations and common mistakes

Follow dye allergy and strand-test instructions. Do not bleach over an irritated scalp or ignore a previous reaction because a new colour seems similar.

Sources and further reading

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